The ultimate challenge of good broadcast design is expressing the overall brand, product or message in fresh, innovative ways. Truly talented designers have a sixth sense about how to do this. Steve Marchand was a pioneer in this field. As the first creative director to use 3D animated graphics in a network news program, his stint at NBC took place during a very formative time in the industry.

Recognizing an emerging trend in the use of graphics for television, Marchand founded 4-Front Design in NYC. It grew very quickly, and was soon one of the leading studios in nyc. 

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