We all have grown up with radio and television as forms of media. Now, with the exponential growth of the internet, traditional forms of sharing content have evolved. We now have “new media” and “online broadcasting, ” as platforms for producing and distributing content.

Many sites allow you to post content , and more being created as we speak.. For the visual video format known as streaming media most people have seen YouTube. YouTube has more than 1 billion videos online in a month. Recently in the news Current TV had press after former President Bill Clinton helped secure the release of one of their reporters.

What are the key differences in the traditional format to online broadcasting platforms? The playing field for participation is more evened out. To share content with audiences previously took very expensive equipment and highly equipped studios to compete effectively.

Technology changed the equipment and formats. Many of the newer cameras and recording devices are small , portable and a fraction of the cost of the older models. Technology allows us to distribute content through the computer instantly.

The second major difference in broadcasting over the last few years is the ability to get your content broadcast. Previously, it helped if you had media connections, a track record, a following, and some money to get on the air on a regular basis. Today, there are numerous sites that you can participate in and register for free and there’s an unlimited amount of time that you can get your content distributed online and seen around the globe instantly.

Read the rest of this entry »