Running an Internet broadcast station requires a financial commitment regardless of its size. There are monthly expenditures for station operation that include : Internet access, media server bandwidth, studio equipment, computer hardware, and facilities costs.

The amount of money required to run an Internet broadcast station is dependent on the size of the broadcast operation. Some of these finances can be generated from audience donations, or program subscriptions, however this approach normally does not cover all incurred expenses.

Internet based advertising content can provide a reliable source for operating income. Broadcasters can place advertising on the station website, or within the broadcast itself. (This advertising content can be in audio or video format.)

Internet based advertising has matured into a very profitable and respectable business sector. The advertising content can be broad or narrow based. Broad based advertising is well suited for high traffic, large audience broadcast stations. Niche advertising markets have also proven to be very profitable. Niche advertising combined with niche media content has been been able to out perform broad based, high traffic advertising in some instances.

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